Founded on November 24, 2017 in the Uruapan region, Michoacán; HASS TAG, was born as a project by the company Optimal Berry Group, which seeks to achieve improvements in the production, packaging and export of avocado; in order to satisfy the demand and offer our customers a better product quality.
The name HASS TAG comes from the English word "Hashtag", which in Spanish is translated as a label. Taking it as a reference, it is decided to separate the word Hass (avocado) and Tag (tag), thus generating a set of attractive and sticky words.
HASS TAG has gradually taken more and more importance in the markets. In November 2017, the first export to the United States was made, and it is until 2019 that the first shipment to Japan is made.
Currently we have become one of the most recognized avocado packaging nationally and internationally, distinguished by the high quality of our product and the good monitoring of production, hygiene and export techniques; demonstrating in each of our products the love and passion of Mexican hands.
Process raw materials of the best quality for our customers and partners, ensuring effective and efficient processes, high standards of quality and safety, and the selection of the best fruits to meet the national and international avocado demand.
visibility VisionThrough our collection, production and sales strategies, achieve the total satisfaction of our customers, suppliers, collaborators and the community in general, being a reliable and committed company, which develops collaborators and integral processes that allow obtaining high quality avocados and excellent work centers superior to those of the competition.
people ValuesThe union is the key to success, so our involvement goes beyond teamwork, because we are concerned about the well-being of all those who make up our commercial chain, from the producer, to the customer.
Respect is our most valuable currency, so we are committed to the good living of our employees, their families and our community.
Para nosotros no existen los logros individuales. Valoramos y compartimos los resultados con nuestros proveedores, colaboradores y asociados, pues gracias al esfuerzo colectivo podemos lograr la máxima satisfacción del cliente.
Always seeking to deliver an effective and efficient result, we focus on our work being done always valuing the time and needs of customers, suppliers and collaborators.
Ours will always be hard and honorable work, because these two qualities are our letter of introduction, and with which we guarantee the best processes and results.
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